Hi, I’m Audel.

As a Creative Craftsman, I firmly believe in the power of ideas, hard work, making a meaningful impact, staying humble and, of course, having fun along the way.

With 15+ years of multidisciplinary experience, I’ve evolved into a global creative leader with a strong track record of developing brands and guiding creative teams. Partnering with brands, agencies, and startups to ideate, design, prototype, and craft seamless experiences that deliver meaningful results across emerging platforms and devices.

I’ve had the privilege of serving multinational corporations across a diverse array of sectors, including Retail, Hospitality, Quick Service Restaurants, Consumer Packaged Goods, Beverages & Spirits, Telecommunications, Consumer Electronics, Financial Services, Luxury, Fashion, Property, Entertainment, Technology, Automotive, Health & Wellness, Community, Non-Profit, and Charity.

In my approach, I maintain a deeply optimistic perspective, shaping every project with the firm belief that it will substantially enhance your business. I strive for a harmonious equilibrium between simplicity, beauty, functionality, and effectiveness in my craft.

I thrive on the synergy of collaboration while staying hands-on, enabling me to remain dedicated to the craft and continually stoke my creative passions. My journey in the creative industry has been a rewarding one, and I look forward to continuing to craft unique, impactful, and memorable experiences for brands and audiences alike.

Currently, I find inspiration in the often humid and always beautiful Magic City, Florida. It serves as the perfect backdrop for my ongoing exploration of the art and science of advertising.

Skills

Creative Direction, Design Direction, Campaign Ideation, Creative Strategy, Art Direction, Branding, Advertising, UX, UI Design, Interface Design, Experience Design, Software Product Design, Brand Design, Strategic Design, Voice UX, UI Design, Social Media Design, Graphic Design, Packaging Design, Prototyping, Film Direction, Video Editing, Motion Graphics, Front-end Development.

Brand Experience

Subway, Kentucky Fried Chicken, McDonald’s, Burger King, Coca-Cola, PepsiCo, Frito-Lay, DEWALT, Stanley, Black+Decker, Caterpillar, Tobacco Free Florida, Kroger, Kingsford, Trulicity, Georgia Power, Avocados From Mexico, Pernod Ricard, Miller Genuine Draft, Miller Lite, Miller64, Sony, Samsung, Sprint, PlayStation, General Mills, Cheerios, Hasbro, Tiffany, Starwood Hotels, Sheraton, W Hotels, Aloft, St. Regis Hotels, Hertz, MasterCard, Discover Card, DirecTV, Dish Network, HBO, Discovery Channel, Disney, ADT, IMG Academy, LAN Airlines, Copa Airlines, Interjet Airlines, Mexicana Airlines, Miami Visitor Bureau, Visit Florida, Peru Tourism, PromPeru

Awards

12 ADDY Awards
8 Portada Awards
5 FWA of the Day
4 Webby Awards
2 Cannes Lions
2 Effie Awards
2 One Show Interactive Pencils
1 ad:tech Limelight Award
1 Cannes Lions Shortlist
1 Webby Honoree Award

Available for new opportunities

Let’s craft something impactful together.

Let’s Talk